With eight days to go before launch, GTA 6 has reportedly passed $1 billion in pre-orders. The estimate comes from Sensor Tower, a company that tracks game and app sales, and was updated on November 11.
According to the tracker, the game has sold 10.31 million copies in digital pre-orders, net of refunds. The figures only cover the PlayStation and Xbox digital stores.
PlayStation in the lead
The platform split is similar to earlier estimates. PlayStation accounts for 75% of sales, with about 7.73 million copies and $751 million. Xbox has the remaining 25%, with 2.58 million copies and $250 million.
On November 5, the same company estimated around 7.7 million copies and $751 million in total. In less than a week, the count rose by more than 2.5 million copies, a period that includes the start of pre-loading.
An estimate, not an official figure
The numbers are calculated by Sensor Tower from market data and have not been released by Rockstar or Take-Two. They also do not include physical copies, which for GTA 6 come with a code to download the game.
Take-Two does not disclose pre-order numbers. At its November 9 earnings presentation, CEO Strauss Zelnick only said pre-orders were running far above the company's expectations.
Advertising ramps up
Sensor Tower also tracks the game's advertising. According to the company, global ad spend for GTA 6 rose 72.6% from September to October. Television took 33% of spending, followed by Facebook with 25%.
GTA 6 launches on November 19 for PlayStation 5 and Xbox Series X|S.
How it compares with Cyberpunk 2077
Cyberpunk 2077 reached launch with more than 8 million preorders, according to CD Projekt's December 2020 announcement. That total included physical and digital editions.
The 10.31 million estimate for GTA 6 is above that benchmark, but the figures have different sources and coverage. GTA 6's figure is a market estimate limited to PlayStation and Xbox digital stores. Cyberpunk's was disclosed by its publisher using distributor data. The comparison illustrates demand without making the estimate an official record announced by Rockstar.
