Oxford Street has gained a piece of Vice City. Photos of Selfridges in London show the store’s facade covered in GTA 6 imagery, with giant character panels and pink lighting tracing the top of the building.
GTA 6 Countdown shared the pictures on November 8, crediting prithdsouza777. The photographs capture two different moments in the display on the building’s corner.
Characters above the pavement
In the first photo, panels cover two sides of the corner. Portraits sit above the shop windows while vertical strips of blue light highlight the facade’s columns.
The scale stands out because the imagery stretches across several levels. Pedestrians pass beneath the characters’ faces, with pink lighting outlining the architecture.
The second photograph shows a different display. Two pink palm trees appear against black backgrounds, one on each side of the corner, bringing Vice City’s visual identity to the facade.
Vice City meets festive decorations
The pictures also show illuminated trees and decorations in the windows and entrances. The GTA 6 campaign shares the scene with festive displays, mixing Christmas lights and the game’s tropical look.
The building’s structure remains visible, helping convey the installation’s size. The panels sit between columns and follow the meeting point of the two walls.
GTA 6 is scheduled for November 19 on PS5 and Xbox Series X|S. In London, the wait has already produced a display that is hard to miss.
