GTA 6 could compete for attention far beyond the videogame audience. The Game Awards creator and host Geoff Keighley believes the release will out-earn Avengers: Doomsday and Dune: Part Three while changing how some people spend their free time.
He made the prediction to The Hollywood Reporter for its November 11 feature on the game’s potential entertainment impact.
I think GTA 6 will be the biggest entertainment launch in history.
The competition is also for people’s time
Keighley expects GTA 6 to become some players’ main entertainment choice for the rest of the year. His argument is that Hollywood needs to watch the hours spent playing alongside the money spent buying the game. An evening in Vice City also takes up time that could go to a movie or a streaming service.
That argument extends beyond opening weekend. A film usually fills one sitting. An open-world game can accompany a player across many evenings, with exploration, missions and discoveries feeding further conversations online.
A prediction ahead of release
The comparison with the two films is Keighley’s assessment, not an already achieved sales result. GTA 6 launches on November 19 for PS5 and Xbox Series X|S. Avengers: Doomsday and Dune: Part Three are scheduled to open in the US on December 18.
The gap explains his reasoning. He expects the game’s influence to continue through the holiday season, when those films will also be competing for a place in people’s plans.
