Jason and Lucia greeted visitors at the entrance to London’s Westfield Stratford. A photograph posted by @TheSculay on X on November 4 shows GTA 6 advertising covering the approach to the shopping centre.

The protagonists’ artwork lines the pedestrian walkway, with the Westfield sign behind it. The cover photograph shows the installation and the space visitors walk through.

Official GTA 6 image released by Rockstar Games
Rockstar Games

A walk between giant posters

Rather than one isolated poster, the campaign occupies the route into the shopping center. Its colors and characters turn an everyday path into a photo opportunity for fans.

The image was also shared by @videotech. Visitors can see how the game’s artwork has been adapted to the entrance corridor.